1+ mon, 1+ week ago  (373+ words) Selling package of a few games in the NFL regular season -- like the league did with Netflix's two exclusive Christmas Day games -- could be the next wave of popular sports leagues expanding their revenue generation. The NFL is quickly moving…...

2+ day, 23+ hour ago  (344+ words) Content for women's sports leagues -- for example, the WNBA -- and other solid, mid-level sports programming are getting strong drafting from the overall strong interest in live sports TV from advertisers, brands and media channels. A report from SponsorUnited says that…...

5+ day, 19+ hour ago  (263+ words) The NFL is working on closing around a 50% rights fee increase on its existing deal with Paramount Skydance's CBS that could start next season, according to one report. The football league has a pricing hike option with Paramount's CBS and…...

1+ week, 3+ day ago  (281+ words) Actress Katherine Heigl has been openly talking about female bladder leaks in ads for Poise pads since December 2024, and now football great Deion'Sanders is doing the same for male bladder leaks in ads for fellow Kimberly-Clark brand Depend protection guards....

1+ week, 5+ day ago  (459+ words) Soon the NFL will start up new negotiations -- under its existing option of its five long-term 11-year TV deals with networks and streamers. Analysts believe that'league executives could be looking for as much as a massive 50% increase in revenue. There…...

2+ week, 6+ day ago  (330+ words) Traditional Super Bowl TV-streaming viewing remained" basically the same as a year ago (down 2%) to 124.9 million Nielsen-measured viewers." But what about wagering and gambling? That was up 27% versus a year ago to $1.76 billion (from $1.39 billion), according to the American Gaming…...

2+ week, 6+ day ago  (397+ words) Hard Rock Effort Bets On Fans Surviving the Off Season 02/12/2026MediaPost Become a free MediaPost member now to read this article Log in if you are already a member Hard Rock Effort Bets On Fans Surviving the Off Season The Super…...

1+ mon, 2+ week ago  (191+ words) With the Super Bowl about 48 hours away, it may be late to get an email out. But Taboola reports the following stats on audience engagement, and they could be useful if you intend to try. While Kendrick Lamar's 2025 performance broke…...

3+ week, 2+ day ago  (210+ words) Netflix just released the second season of the docuseries "Quarterback." To promote the show, the Martin Agency produced the parody "Armchair Quarterback." "Saturday Night Live" alum Christopher Warner directed the short sketch. Former NFL star Peyton Manning kicks back with…...

3+ week, 3+ day ago  (465+ words) High-profile sports continues to be a major driver for high-end TV/streaming viewership. NBCUniversal posted an average 23.5 million viewers for its 17-day Milan Cortina Winter Olympic Games, according to data from Nielsen and Adobe Analytics --96% higher than the 2022 Beijing Olympics…...