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Sports Business Journal sits at the epicenter of sports business, providing news, analysis, networking and data for the sports industry.
- 684articles · 30d
- 14+ hour agolatest article
- Aug 16, 2026earliest in window
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News
SBJ 360: NFL sponsors line up for 2026 season
3+ day, 14+ hour ago (409+ words) Good afternoon, here’s what we’re following at SBJ Today: Start your morning with Buzzcast with Abe Madkour: Storylines for a new NFL season; Khosla’s wise ownership decision for Seahawks; an MLS record in Chicago. Listen >> With the NFL season underway,…...
NHL’s Daly confirms talks with third Atlanta expansion group
3+ day, 15+ hour ago (466+ words) Sports Business Journal NHLâs Daly confirms talks with third Atlanta expansion group NHL Deputy Commissioner Bill Daly said that the league is âin talks with a third group seeking to bring an expansion team to Atlanta,â according…...
Suzy Kolber opens up on ‘painful’ layoff after 27 years at ESPN
3+ day, 17+ hour ago (262+ words) Suzy Kolber was one of ESPN’s most well-known on-air talents during her nearly three decades at the company prior to ESPN letting her go in June 2023 as part of wider company layoffs. Over the past three years, there were moments…...
‘60 Minutes’ new season debuts with feature on Rams
5+ day, 16+ hour ago (185+ words) ‘60 Minutes’ new season debuts with episode on L.A. Rams Sports Business Journal â60 Minutesâ new season debuts with feature on Rams The first edition of the remade â60 Minutesâ under CBS News Editor-in-Chief Bari Weiss will feature an â…...
Study: Network highlight show coverage of women’s sports remains below 10%
5+ day, 15+ hour ago (477+ words) Despite recent progress, coverage of women’s sports in televised news and highlights shows remains below 10% as news remains siloed and secondary to the biggest men’s sports prioritized by media outlets, according to a new report. A study published last week…...
2028 L.A. Games set to close freeways, roads in SoCal
5+ day, 16+ hour ago (231+ words) Sports Business Journal 2028 L.A. Games set to close freeways, roads in SoCal A plan to âensure smooth travel for visitors, athletes and staffâ around the 2028 L.A. Games will lead to hundreds of miles of freeways and streets across Southern…...
Bills add local AAA chapter as corporate sponsor, launch co-branded membership program
5+ day, 18+ hour ago (142+ words) AAA’s Western and Central New York chapter has signed on as a Bills “proud partner” corporate sponsor, and is launching a co-branded “MVP Membership” program as the team’s new roadside assistance sponsor. Bills OL Dion Dawkins will serve as endorser…...
Report: Univ. of Florida getting $5M annually from crypto company for on-field logos
1+ week, 2+ day ago (184+ words) The Univ. of Florida has signed a multi-year deal with cryptocurrency company Ripple that includes on-field logos at Ben Hill Griffin Stadium and is worth $5M annually. Report: Univ. of Florida getting $5M annually from crypto company for on-field logos PATCH DEAL:…...
Utah inks equipment sponsorship deal with Alkeme
1+ week, 4+ day ago (102+ words) Univ. of Utah inks equipment sponsorship deal with Alkeme sportsbusinessjournal.com Utah inks equipment sponsorship deal with Alkeme The Univ. of Utah has reached a multiyear deal with insurance agency Alkeme, making it the equipment sponsor for the football program....
Western brand Ariat lassos its first college deal with Antigua
1+ week, 4+ day ago (185+ words) Sports Business Journal Western brand Ariat lassos its first college deal with Antigua Licensed apparel brand Antigua is teaming with bootmaker/Western wear brand Ariat International for a line of collegiate attire. The collab, which will carry an Ariat label…...